Taking U.S. Franchises Global
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Burger King®, Starbuck’s®, TESCO® and Vodaphone® have recently announced major investments in India, shortly after Wal-Mart® decided to end its joint venture in the country. Mixed signals from the Indian government, which often tries to protect the small indigenous business from the entry of modern retail businesses into the market, is cause for some concern by Western companies, including franchises, looking to enter the Indian market. But the large and growing middle class – over 250 million English speaking consumers – want the international businesses which often have better service, prices and quality.


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